Cats - so familiar at first glance, but completely alien by closer observation. There is very little we as humans have in common with cats. Our social structures, means of communication, eating habits, and physical appearances and functions are at near opposite ends of the scale. It is striking that most of us can relate to them so well nonetheless. Cats have become part of our everyday lives: part of our language and culture, and the embodiment of man's most noble virtues. As a companion they have no match.

Cats have roamed this place for the past 40 million years - ever evolving and adapting to be living on nearly every continent and in nearly every climate; taking their place on top of the food chain as the perfect predator. It is imperative to understand cats' unique adaptation to life, if we desire to understand their nutritional needs. Using our own nutritional needs as humans as a template for how to feed cats would be ill fated.

Cats are carnivores. They meet their nutritional needs entirely by consuming other animals. The ideal diet for our domestic feline companions would resemble that of wild living cats. A variety of small prey animals, such as rodents, birds, reptiles, insects and occasionally amphibians would meet all the their nutritional needs. Regrettably, such foods are rather inconvenient to obtain in our domestic setting, but the raw meat diet offers a convenient and satisfactory alternative.

The raw meat diet is a concept which Feline Future has pioneered for over a decade. Over the years we are glad to have witnessed an increasing trend of caregivers becoming more pro-active in understanding their feline companions' nutritional needs. Quality and whether a diet is appropriate to meet the cat's biological needs are more important aspects than mere adequacy and cost effectiveness when selecting a nutritional regiment for a creature entrusted into our care.

Feline Future's cat food InstinctsTC is a true revolution in feeding today's domestic cat. Reflecting cats instinctive needs, our cat food formula is the result of many years of research. The observation of wild-living small felines, the analysis of their prey and the application of the cat's nutritional requirements all contributed to the development of InstinctsTC.

Over the years, caregivers and Veterinarians alike have come to know and trust InstinctsTC for its quality and effectiveness in meeting the true nutritional needs of companion cats. Because cats are first at Feline Future our research never ends. We are continuously striving to give you the best cat food next to mice.